Group Therapy: Customer communications for big and small teams - challenges and successes

This month's Group Therapy for Customer Marketers is all about Customer Communications. When it comes to the topic of customer communications, many questions arise: Who owns customer-facing communications? How often is too often to send an email? Who is responsible for making specific customer marketing asks? How do you navigate all the players on the field—CSMs, reps, execs, product, CMA? And besides that, how do answers to these questions vary depending on the size your CMA team and organization? At CustomerXCon, we hosted a panel of customer comms expert. We're excited to bring back this panel for the next Group Therapy session: Customer Communications: A Crawl, Walk, Run Approach